By David N. Helfman, DPM, FACFAS
- Did you ever wonder why some physicians are superstars and some very mediocre?
- Did you ever wonder why some physicians work out as great associates and some not so great?
- Did you ever wonder why some physicians make great partners and others not so great partners?
- Did you ever wonder why some physicians are easy to communicate with while others are very difficult to talk to?
- Did you ever interview a physician for a job and he or she was great on the interview, but after hiring that physician, you realized you made a big mistake?
The solution has arrived and it is called The Physician DNA™ assessment tool, which takes about 20 minutes online to complete and must be used by every practice before they every hire another healthcare professional. The Physician DNA™ is a behavioral assessment tool that has two parts, Right Path 4 and Right Path 6. Right Path 4 is the X-ray and Right Path 6 is the MRI. After a physician or any staff member completes this assessment you will be able to predict behavior and benchmark performance with almost an 87% accuracy rate.
You can use this tool to discover behavioral talents with your current physicians and key support staff on your management team. This will allow you to make sure you have the “right people on the right seats of the bus” in your office. You will be better at matching talents with roles in your office. Based on benchmarking data, you will be able to identify optimal behaviors for the highest team performance with your staff. You will be able to build an entire hiring strategy based on understanding behaviors.
In addition, you will be able to gain insights into the motivational drivers of each person in your organization, and learn how to communicate and build a long term relationship with them. This tool was developed by Dr. David Helfman and Dr. Anthony Cutsuries who have interviewed and hired over 45 physicians with an almost nominal attrition rate. In addition, the average tenure of an employee at Village Podiatry Centers, PC is over 10 years.
The starting point is for each person both staff and physicians to complete the Physician DNA™ Path 4 and 6 Profiles. You can access these assessments by clicking on the following link: www.physiciandna.com. Once completed Dr. Cutsuries and Dr. Helfman will provide an initial human capital overview on how to best apply the behavioral insights gained from the Physician DNA™ Path 4 and 6 profiles.
Once you have tested your team or your physicians and have spoken with Dr. Helfman or Dr. Cutsuries, various options will be available to you to use our facilitators to help coach you through the process on implementing this system into your practice. I assure you that there is no system like this available in the physician marketplace. Again, step 1, go to www.physiciansdna.com and test your team. Once completed, you can e-mail me at dhelfman@vpcenters.com or acutsuries@vpcenters.com and we will schedule a phone consultation with you.
I can tell you that most physicians go through 2-3 practices in a life time and in our practice, it’s a rarity. Tony and I are committed to helping you implement this resource to the best of your ability to ensure your greatest success to your practice.




